This Social Media Marketing course is suitable for beginner to intermediate level social media users and organisational marketing executives and managers involved in growing new audiences, sales channels, and brand awareness in the Food Services business. The course will equip learners with all the social media marketing concepts and analytics tools needed to plan and execute social media marketing campaigns with success and measure campaign performance results and effectiveness to carry out refinement action plans to achieve marketing goals and objectives. Participants will also learn skills and strategies to propose the most effective campaign activities based on the best practices.
Implement a Social Media Marketing Campaign
Implement a social media campaign aligned with organisational goals, plans, and budget using multiple platforms and tools.
Evaluate Marketing Campaign Performance
Evaluate marketing campaign performance and refine action plans using performance metrics and social media scheduling tools.
Marketing Strategies
Social Media Technologies
Who Should Attend
Entrepreneurs in Food Services Sector, F&B establishment and cafe owners, Social Media Marketing Executives and Managers growing businesses in Food Services industry.
Min. pax per class 8
Certification
Skills Code: RET-OTO-3007-1.1
Statement of Attainment will be given to learners upon successful completion of the assessments.
Course Reference Code
BETTR BARISTA PTE. LTD | TGS-2023041076
UEN/Foreign Entity Number: 201134100C
PSEA
SFEC
Further offset what you pay, after subsidy, with SkillsFuture Credit, PSEA or SFEC. This course can be subsidised by the SkillsFuture Opening Credit and One-off Credit Top Up. This course is not eligible for the SkillsFuture Credits (Mid-Career).
Baseline subsidy refers to 70% funding of course fee. This course is applicable for company-sponsored (SME & none-SME) Absentee Payroll at $4.50/hour based on course duration. For company-sponsored training, employees must already get CPF contributions from the company with effective date on or before the course commencement date.