→ Level Up

Your Digital
Marketing Career

At Hatch Academy, we are committed to providing a safe and empowering environment where you can uncover your strengths, acquire in-demand skills, and pursue meaningful digital careers. Our Digital Marketing Career Accelerator (DMCX) is crafted to advance your career. This non-SkillsFuture funded course is tailored to help you secure entry-level or early-career positions in the field. We offer personalized coaching and training designed by top industry practitioners.

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Excellent 5 out of 5
Fast-tracking careers through our
50+ industry partners

Driven by a commitment to explore more effective training programs

Our team is dedicated to ensuring your success. We focus on two key areas in our program design:

Providing the best in-road to a digital marketing executive role
Equipping knowledge in the intersections of digital marketing and AI to prepare you for today’s job market

87% of learners are matched to desired jobs

Course Modules

Our comprehensive training program is designed to equip learners with the essential skills and knowledge needed to excel in the digital marketing landscape. Each module focuses on a specific area of expertise, integrating advanced tools and techniques to ensure practical, hands-on learning. Here’s a brief overview of what our course modules offer:
strategy

Strategic Marketing Mastery

Learners will master the art of designing and executing sophisticated marketing strategies, tailored precisely to business objectives. Leveraging the power of ChatGPT, they will craft comprehensive strategic plans and refine tactics for optimal outcomes.
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content creation

Content
Excellence

Learners will develop expertise in creating premium, engaging content through the combined capabilities of ChatGPT and Midjourney. Produce captivating blog posts, dynamic social media updates, and compelling marketing materials that captivate audiences and drive conversions.
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SOCIAL MEDIA

Social Media Marketing

Learners will excel in harnessing ChatGPT, Midjourney, and leading social media platforms like Meta and TikTok. They will orchestrate impactful campaigns, establish a robust brand presence, engage audiences actively, and utilize advanced analytics to continually enhance their strategies.
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meta ads

Ads Mastery

Learners will become adept at managing and optimizing sophisticated paid advertising campaigns across platforms such as Meta Ads, TikTok Ads, and Google Ads. They will create precisely targeted ads, analyze performance intricately, and adjust strategies to maximize ROI and reach target audiences efficiently.
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email

Email Marketing

Learners will specialize in designing and executing high-converting email campaigns using ChatGPT and Mailchimp. They will craft persuasive, personalized copy, segment audiences effectively, and measure campaign success to boost engagement and conversions.
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seo/sem

SEO Optimisation

Learners will gain proficiency in optimizing websites and content for search engines using a suite of tools including ChatGPT, Hotjar, Semrush, and Google Analytics. They will enhance site visibility, analyze performance metrics in-depth, and fine-tune strategies for maximum engagement.
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Meet Our
Trainers

Suzanne Ho is an experienced professional specializing in B2B marketing for SaaS (Software as a Service) products. With a strong foundation in marketing strategy, Suzanne has dedicated her career to helping businesses effectively communicate their value propositions and drive customer acquisition and retention. Beyond her marketing expertise, Suzanne is also skilled in training and curriculum development, particularly in Design Thinking and Problem-Based Learning. Suzanne’s dual focus on both marketing and innovative training methodologies makes her an invaluable resource for organizations looking to enhance their teams' skills and strategic capabilities.

Suzanne Ho

Problem-Solver | Marketing & Data Analytics 📈

Meet Our
Trainers

Riddhi is a seasoned digital marketer with over 8 years of experience in the advertising industry. She has successfully run her own company and worked with one of the top 4 advertising agency networks. She contributed to impactful and sustainable marketing campaigns while working with a certified B Corporation in Singapore. Riddhi’s expertise spans across paid advertising and solving business issues with the tools that digital marketing offers. At Hatch, she leverages her extensive knowledge to develop comprehensive lesson plans and engaging materials for the Digital Marketing Career Accelerator (DMCX) program, empowering learners to excel in the dynamic and growing field of digital marketing.

Riddhi Parekh

Experienced Digital Marketer with an interest in Sustainability

Meet Our
Trainers

Meet Cassandra, the dynamic founder of OtterHalf, a fractional marketing agency dedicated to elevating B2B2C tech startups and DTC companies through strategic online marketing and partnerships. With over 12 years of experience at the helm of marketing and partnership teams for renowned startups like foodpanda, Cococart, Chope, and Tripadvisor, Cassandra brings a wealth of knowledge and hands-on expertise to the table. She has a keen ability to translate complex marketing concepts into actionable insights, which makes her an invaluable asset in a training environment.

Cassandra Ong

Founder @ OtterHalf 🦦 | Bridging the marketing expertise gap for tech-focused B2B2C businesses

Meet Our
Trainers

Alexis Cheong is an independent communications strategist and trainer with over 15 years of experience in creative, media and digital fields. Throughout her agency days, she has accumulated deep experience in the social media and digital marketing with a wide range of B2B and B2C brands and clients such as FairPrice, Changi Airport Group, Esplanade, Domino’s, M1, Unilever, SilkAir, DBS, Singtel, Exxon-Mobil, MND and HPB.This was motivated by her passion in improving the industry's marketing skills/knowledge effectively through adult training methodologies. Since then, she has trained over 500 marketers from both private and public sectors.

Alexis Cheong

Freelance Strategist / Communications Consultant

Student Testimonials

Joining Hatch's digital marketing program was a pivotal step for me. It involved real-life problem-solving with actual companies, providing me with key digital marketing skills. The curriculum emphasizes practical learning, and instructors offer valuable feedback. The chance to meet like-minded individuals created a nurturing and enriching learning environment, greatly enhancing my personal and professional growth.

Vattey Tan
Accounts Executive,
Hatch Mediahouse

The Hatch team’s involvement, including weekly check-ins and monthly career consultations, has been exceptional. Although I was initially skeptical, I now truly appreciate the practical digital marketing skills I’ve gained. The program not only met but exceeded my expectations by offering applicable skills for both beginners and those looking to switch careers. I highly recommend it for anyone aiming to enter the digital marketing industry!

Kendrick Chuah
Digital Marketing Executive
at GlobalSign APAC

The Hatch Promise

Master AI for Marketing
Our approach, tailored to meet both personal aspirations and professional needs, ensures you stay ahead of the curve.

Gain Valuable Industry Experience
Engage in hands-on projects and case studies to gain real-world experience, showcasing your skills to potential employers.

Shortcut Your Career Pathway
Perfect for those with foundational digital marketing knowledge and a drive to progress, this program is designed to match industry hiring practices.

Book a Career Consult Call

Coach-in-Residence

Audrey is a Singaporean who has spent 15 years living and working in Shanghai and Guangzhou. She is a second-generation headhunter, a bilingual Gallup StrengthsFinder trainer, and a Newfield Coach. Audrey has collaborated with leaders across corporate and startup sectors in Southeast Asia and Hong Kong to shape culture and talent strategies. Some of her clients include ShopBack, Funding Societies, Mirana Ventures, OGP, NUS, SUSS, CuriousCore, The Travel Intern, Tri-Sector Associates, WeBarre, Mothercare, and Ice Cream Cookie & Co.Audrey has shared her HR expertise at her alma mater, SMU, and has held community roles such as DVP of Recruitment for Conjunct Consulting and SMU Alumni Ambassador.

Audrey Low
Facilitator | Certified Coach | Educator

Our industry network

We partner closely with our industry network to align learning with their hiring needs

Shi Qian has excelled in quickly learning and using tools like Figma, Adobe XD, Zeplin, and SendGrid. Her design work reflects a keen eye for detail and an ability to balance business needs with user experience. Proactive and innovative, Shi Qian actively seeks out challenges and provides valuable solutions. Her work ethic and sharp mind make her a standout in our fast-paced startup. Hatch's training has been instrumental in her development, evident in her impressive intern-level portfolio and readiness for work. We are thoroughly impressed with her preparedness and fit within our team.

Nikko J. Lopez
UX Researcher & Designer

Sharlene has proven to be hardworking and quick to adapt to new tools. She asks thoughtful questions to gain a detailed understanding, showcasing her keen learning attitude and good listening skills. Her creativity and innovative approach to problem-solving, using logic to analyze challenges, are commendable.  Hatch’s training has provided a solid foundation, and working on live projects will offer her valuable hands-on experience and build confidence. Overall, our experience working with the Hatch team has been pleasant, and Sharlene has gained a strong basic knowledge that, with further practice alongside an experienced team, will prepare her to work independently.

Vala Pavan Kumar
UX Lead

Frequently asked questions

Answers to your burning questions for our Career Accelerator program.

What is different about DMCX from other programs?

DMCX stands out because it’s designed not just to teach digital marketing skills but to actively connect learners with real-world opportunities. We source problem statements from industry partners, providing hands-on projects that boost your portfolio. Additionally, our focus on AI tools ensures you're prepared for the future of marketing, and our commitment to career support goes beyond the classroom, giving you an edge in the job market.

What kind of career support can I expect from the program?

One of the key features of DMCX is our dedicated Career Coach in Residence. Throughout the program, you’ll receive personalized, one-on-one coaching to guide you through your career journey. From building a standout resume to refining your interview skills, our career coach will work closely with you to tailor your job search strategy. With access to industry insights and expert advice, you’ll be equipped to make informed career decisions and increase your chances of securing a role in digital marketing.

I have no experience in digital marketing. Is this program suitable for me?

Absolutely! DMCX is designed to accommodate learners from all backgrounds, including those with no prior experience in digital marketing. Our curriculum starts with foundational concepts and progressively builds up to advanced strategies, ensuring that you gain both the knowledge and confidence to succeed in the field.

I am interested but the program fee is too high.

We recognize that financial constraints can be a concern, which is why we offer a sliding scale payment option. This allows learners to pay based on their financial situation, making the program more accessible to a wider range of participants. Additionally, we provide flexible payment plans to help manage the cost over time. The value you gain from DMCX—through hands-on learning, career coaching, and industry connections—can lead to long-term career opportunities, making it a worthwhile investment. Feel free to reach out to discuss payment options that work for you.

What kind of jobs will I get after I complete the program?

The types of jobs you can land after completing DMCX vary depending on your career ambitions and the path you choose to follow. We’ve successfully matched students with organizations like Changi Airport Group, RAPP (agency), Alto Marketing (agency), SMEs, and startups. Your career progression will be shaped by whether you decide to become a marketing generalist or specialize in a particular area.For example, marketing generalists—those with a broad skill set across various functions—are highly sought after in smaller organizations like SMEs and startups. These roles often lead to managerial positions, as the wide knowledge base helps generalists manage teams effectively.On the other hand, if you choose to specialize—whether in social media marketing, SEO, or another niche—your career will depend heavily on your years of experience and the types of companies you've worked with. Specializing can be particularly valuable in industries like B2B or B2C marketing, where deep expertise in specific areas is highly regarded.Ultimately, it's important to find the path that aligns with your career goals. What we offer at DMCX is the foundation: we equip you with the skills to secure that first interview, build a strong portfolio, refine your resume, and hone your interview techniques. While we can’t guarantee specific job outcomes—no responsible training provider can—we do make valuable introductions to companies and help you prepare for the next step in your career journey.

What kind of projects will I work on?

You'll work on various projects, including strategy and content creation, social media and SEO, email marketing, and paid campaigns. There is also a capstone project where you'll apply everything you've learned.

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