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Our Stories
SGUnited Traineeships: The pros, the cons, and the bottom line
As part of the COVID-19 response, traineeships under the SGUnited initiative aim to help the graduates and mid-career individuals of the pandemic-era tide stay employable in the gloomy economic climate. Is it truly the silver lining for jobseekers amidst the crisis?
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Digital Marketing
Digital Marketing Demystified | How Festive Marketing empties your pockets
Ever wondered where all your money vanished to during the festive seasons? It’s no Bermuda triangle mystery — in fact, you were more than happy to indulge in these guilty pleasures because of the tactics marketers use to tug with your heartstrings. Read on to find out how it’s done so you’ll become 1) an opportunistic marketer and 2) a savvy shopper.
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UI/UX Design
Campaign Insights | Where is my BaoBao? Behind the UX of Google Pay’s Huat Pals
Updated: Jan 31, 2022 The Huat Pals frenzy has been completely unprecedented – we’ve seen countless memes, desperate pleas from friends over our Instagram stories, and even listings on Carousell. If you and your friends have been on the hunt for Google Pay’s BaoBao (2022's BB Loh), you’ve all been played. There’s only one winner from the craze, and that’s Google Pay. They have single-handedly pulled off one of the most extensive user acquisition campaigns our country has ever seen. So, how did we all end up on this wild goose chase for BaoBao? In this article, find out how Google designed the User Experience for Huat Pals for the sole purpose of gaining virality. “Wa, where can I get A FREAKING BaoBao (2022's BB Loh) ?”
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Our Stories
Employee Stories | How I Rediscovered My Career Priorities
In this reflection, I will share my takeaways during my 6-month internship in Hatch which ended in December 2020.
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Career Guides
Budget 2021 Highlights | 4 Must-Knows for Job Seekers
Updated: Sep 15, 2021 In his Emerging Stronger Together themed Budget 2021 address, Deputy Prime Minister Heng Swee Keat announced a slew of enhanced job support measures to continue to strengthen the workforce in the wake of the global pandemic. As the economy is slowly but surely recovering from the recession, the focus of the 2021 budget seems largely centered on the sustainable creation of jobs. In other words, we’re paving the way towards economic recovery rather than rescue. What does this mean for you? Here’s what you can look out for if you’re on the hunt for a job during this period.
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Our Stories
UX Case Study | To all the steamboat parties I've attended before
Find out how you can apply User Experience (UX) principles to improve service delivery for all your steamboat parties (Your guests will be asking for more!)
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Press
Press | As Covid-19 hits job market, HR firms roll up sleeves
Words by Ng Qi Siang This article was originally published on theedgesingapore.com on 15th January 2021
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Career Guides
Crossroads | Unconventional Routes to Take After A and O Levels
Many graduates will choose to pursue school prestige, but they're missing a crucial step here. Let's take a pause to think about how you can make the best out of this downtime to figure out not only how you want to make a living, but also how to make a life. Let's first look at how things are changing in Singapore Do qualifications and grades matter?
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Career Guides
Crossroads | Next steps after A-Levels, where should I go?
Updated: Sep 15, 2021 What can do after getting your A-Levels results? Read our final installment of this 4-part article to find out how you can make the best out of your post-A levels period!
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