Overview

In collaboration with Bettr Lives, we undertook a comprehensive brand strategy and website development project for their Bettr Fellowship program. Our goal was to create a cohesive digital ecosystem that would effectively communicate the program's value, drive applications, and raise awareness about the importance of emotional development and EQ in Singapore's business and impact-oriented community.

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Our integrated approach yielded impressive results across multiple channels. LinkedIn campaigns generated 83,200 ad impressions and 1,190 website visits, while Meta ads drove an additional 1,547 visits. Organic content on LinkedIn achieved an exceptional 8.3% engagement rate, further amplifying our reach and impact.

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Brand Strategy Development

‍We crafted a brand strategy that aligned the Bettr Fellowship's mission with its target audience's needs. This included developing key messaging pillars, defining the brand voice, and creating a cohesive narrative around emotional intelligence in business.

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‍Website Design and Development

‍Our team redesigned and developed a new website centered on user experience and conversion optimization. The revamped site featured:

• An intuitive application process to reduce friction

• Engaging content showcasing the program's benefits

• Integrated analytics and tracking tools for data-driven improvements

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‍Content Strategy and Creation

‍We developed a content strategy that spanned various digital touchpoints:

• Website copy tailored to highlight the program's unique value proposition

• Email sequences designed to nurture leads and encourage applications

• A lead magnet document addressing key challenges faced by the target audience

• Social media content guidelines to ensure consistent messaging across platforms

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‍Digital Engagement Optimization

‍To maximize the impact of the new brand strategy and website, we implemented:

• Strategic email marketing campaigns

• Targeted LinkedIn and Meta ad campaigns

• A comprehensive media kit for partner networks to amplify reach

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The results demonstrate the effectiveness of our integrated brand strategy and website development approach. By creating a cohesive digital presence and compelling content ecosystem, we successfully:

1. Increased visibility and awareness of the Bettr Fellowship program

2. Drove significant traffic to the newly developed website

3. Engaged the target audience across multiple digital channels

4. Generated a substantial number of high-quality leads and program applications

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Our approach to brand development and digital presence not only boosted immediate application numbers but also established a strong foundation for long-term growth and awareness of emotional intelligence in Singapore's business community.