Overview

In collaboration with Everyday Vegan Grocer, we developed and executed a strategic digital marketing campaign to boost their VIPea subscription program. Our goal was to increase sign-ups and drive relevant leads to the landing page through effective ad campaigns. By leveraging competitor insights and implementing data-driven optimizations, we aimed to enhance the visibility and appeal of the VIPea program to potential subscribers.

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Our campaign yielded results in a short timeframe. We achieved a total of 52,000 impressions over the two-month period, effectively increasing brand visibility. The strong click-through rate of 2.92% indicates that our ad creatives and targeting resonated well with the audience. Most notably, our data-driven optimizations led to a remarkable 90% improvement in cost per lead, bringing it down to $4.60. This substantial reduction in acquisition costs not only improved campaign efficiency but also enhanced the overall ROI for Everyday Vegan Grocer's VIPea subscription program.

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Competitor Research

‍We conducted comprehensive research on top competitors, analyzing:

• Keywords and traffic sources

• Landing page structures

• Ad strategies and messaging

This in-depth analysis provided valuable insights to inform our campaign strategy and differentiate Everyday Vegan Grocer in the market.

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‍Campaign Strategy Development

‍Based on our research, we:

• Proposed and tested suitable channels for the campaign

• Developed targeted messaging and copywriting

• Analyzed current and past marketing campaigns to identify successful elements

This strategic approach ensured our campaign was well-positioned to resonate with the target audience and drive conversions.

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‍Social Media Ad Campaign Management

‍We set up and executed ad campaigns on Facebook and Instagram, focusing on:

• Creating compelling ad creatives and copy

• Implementing precise audience targeting

• Conducting frequent data-driven optimization and A/B testing

• Regular performance analysis and strategy refinement

Our agile approach allowed us to continuously improve campaign performance and maximize ROI.

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