Overview

In partnership with the Mental Health Film Festival Singapore (MHFFS), we undertook a holistic digital transformation project. Our goal was twofold: to create a compelling online platform that aligns with MHFFS's rebrand, and to develop and execute a multi-channel digital marketing campaign. This integrated approach aimed to enhance user engagement, increase visibility for the festival, and ultimately drive ticket sales while raising awareness about mental health through cinema.

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Our approach yielded impressive results across various channels. The digital marketing campaigns reached over 39,000 people, with video Reels played over 15,000 times on Instagram alone. Email marketing proved particularly effective, with an average click rate of 4.03%, surpassing the industry average. The campaign generated $8,155 in ticket sales, showcasing the power of our integrated digital strategy in driving both engagement and conversions.

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Website Redesign and Development

‍We revamped the entire website structure, focusing on user experience and conversion optimization. Key improvements included:

• Highlighting shortlisted finalists in Youth and Open categories

• Creating an intuitive navigation system

• Developing visually appealing layouts for feature films and panel conversations

• Integrating user-friendly sections for volunteer sign-ups and donations

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‍Multi-Channel Digital Marketing Campaign

‍Our comprehensive campaign strategy encompassed:

• Targeted Meta ad campaigns across multiple ad accounts

• Strategic email marketing with audience segmentation

• Organic social media content across Instagram, Facebook, and LinkedIn

• SEO optimization to improve search visibility

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‍Content Strategy and Creation

‍We developed tailored content for each platform:

• Personalized email sequences for four audience segments

• Engaging social media posts highlighting festival activities and films

• Ad creatives designed to drive ticket sales and awareness

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‍Campaign Optimization

‍Throughout the campaign, we continuously refined our approach:

• Adjusted ad strategies in response to platform challenges

• Tailored content based on performance metrics

• Adapted to last-minute changes in film approvals and assets