This Social Media Management course is for learners to leverage on various social networking platforms in the Food Services industry to deliver the organisation's value propositions as well as targeted messaging to engage with prospects and customers. The course will equip learners with social media management skills and strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis of the performance of social media management campaigns to identify opportunities for improvement.
Principals and Mechanics of Social Media Platforms
Understand the principles and mechanics of social media platforms, and use social media tools to enhance clients' strategies in the Food Services context.
Develop and Curate Compelling Written and Visual Content
Develop and curate compelling written and visual content that resonates with the target audience, and effectively share it across social networks relevant to the Food Services industry.
Social Media Analytics
Identify the key methodologies in social media analytics and measure performance ROI.
Respond to customer comments and reviews, manage community activities, optimise engagement and foster positive interactions using social media management strategies.
Customer Relationship Management Strategies
Supervise social media campaign advertising and ensure its successful execution in alignment with customer relationship management strategies.
Who Should Attend
Entrepreneurs in Food Services, F&B establishment and cafe owners, Senior Supervisor and Management working in Food Services
Min. pax per class 8
Certification
Skills Code: RET-OTO-3006-1.1
Statement of Attainment will be given to learners upon successful completion of the assessments.
Course Reference Code
BETTR BARISTA PTE. LTD | TGS-2023041077
UEN/Foreign Entity Number: 201134100C
PSEA
SFEC
Further offset what you pay, after subsidy, with SkillsFuture Credit, PSEA or SFEC. This course can be subsidised by the SkillsFuture Opening Credit and One-off Credit Top Up. This course is not eligible for the SkillsFuture Credits (Mid-Career).
