Year 2024
Target Audience
Individuals interested in exploring digital marketing as a career (mid career or fresh grads)
Scale
Outcome-based payment
Master the skills to design and execute marketing strategies that achieve business outcomes
Create engaging marketing content that communicates a brand’s promise and value
Tap into the unique audiences and experiences of Facebook, Instagram, and TikTok to effectively reach customers
Craft platform-specific marketing strategies, measure performance, and optimise efforts for continuous improvement
Optimise website infrastructure and content to increase inbound search traffic
Unlock the potential of email marketing in community building and lead nurturing
Set up and manage ad campaigns across Google, Meta, and TikTok
Apply everything you’ve learnt on a Capstone project where you design, execute, and report on an integrated marketing campaign
AI-forward digital marketing training designed to equip entry-level or early career individuals with industry-relevant skills
Personalised, learner-centric approach - individualised career coaching and career mapping were part of the programme
Piloted an outcome-based payment training - learners only make payment upon securing a role
"At Hatch, we believe opportunities to upskill should be accessible to all who want them. DMCX offered individuals a program that met them where they were, and focussed on journeying with them as they navigated the highly competitive space of digital marketing. The outcome-based payment model was our way of demonstrating to learners that we were in it as much as they are, and that they were not alone."
Julia Nazarene, Programme Manager
