Year 2024

Go Digital ASEAN

Digital Marketing

AI

Sustainability

MSME

As AI and digital tools take the world by storm, we believe that digital knowledge and proficiency should be accessible and available to everyone. Go Digital ASEAN was as a digital upskilling programme designed to explore areas of opportunities with and for MSMEs, providing them with immediate value. This spanned developing competitive digital capabilities, building a supportive community of MSMEs, and facilitating green business opportunities and sustainable practices.

With the generous support of Google.org and the Asia Foundation, Hatch offered digital training with a curriculum tailored to entrepreneurs and business owners who stand to gain from practising the integration of AI tools in business operations including workflows and marketing, and the effective use of digital marketing to expand businesses. This comprised live workshops (mostly virtual) and online modules, self-directed and pre-recorded all free of charge. Topics covered include digital marketing with AI through copywriting, content creation, and building workflows.

Target Audience

Micro Small Medium Enterprise (MSME) Owners in South East Asia

Scale

1000 MSME Owners in SEA

Learning Objectives

Foundational digital skills for entrepreneurs

How to bring businesses online
Optimising digital tools to boost business

Learning from a supportive community of MSMEs

Gathering regional business owners to support small businesses in ASEAN
Highlighting regional business trends to facilitate growth
Bringing in thought leaders from the business community

Accelerated businesses through digitalisation and mentorship

Enabling businesses to grow in the digital economy
Live mentorship opportunities

Foundational digital skills for entrepreneurs

How to bring businesses online
Optimising digital tools to boost business

Learning from a supportive community of MSMEs

Gathering regional business owners to support small businesses in ASEAN
Highlighting regional business trends to facilitate growth
Bringing in thought leaders from the business community

Accelerated businesses through digitalisation and mentorship

Enabling businesses to grow in the digital economy
Live mentorship opportunities

Funder

3 Key Highlights

Digital curriculum tailored to entrepreneurs and business owners in South East Asia
Format comprised live virtual workshops and online modules, self-directed and pre-recorded provided free of charge
Topics covered include digital marketing with AI through copywriting, content creation, and building workflows

Team Reflections

"Go Digital ASEAN marked our earlier days of opening free digital upskilling programmes to the public - that allowed us to welcome all sorts of learners who walked through our doors. In particular, we enjoyed working with small home-based business entrepreneurs, including one business owner who ran an online floral businesses and another piloting a book swap business model.

For these often one-headcount teams, being familiar with digital tools across a wide range of functions from building a landing page to internal workflows and marketing functions were incredibly helpful. Our virtual, small group classes created a space for close collaboration between the learner and trainer, and many used that space to workshop ideas and grow their vision bit by bit."