Year 2024

Hood Jurong

Health

Seniors

Content Creation

Community-Building

Social isolation in seniors often starts at the point of retirement, and often results in them neglecting other aspects of health. Through Hood Jurong, Hatch built a hyperlocal online community, designed for retired seniors - especially males - to connect and participate in place-based and interest-based activities together.

Hood Jurong was aimed at improving seniors’ health outcomes by increasing community participation in health-promoting activities. Through content creation focused on surfacing stories from the Jurong community, Hood Jurong drove digital community building efforts.

Target Audience

Senior citizens in Yuhua

Partners

Ministry of Health, Office of Transformation - M4H

Scale

1650 Facebook Group members
165 participants in in-person activities

Funder

3 Key Highlights

Hood Jurong served as a proof of concept, testing innovative ways to engage the community and refine the platform’s approach before scaling.
A pilot to develop and amplify communications at the community-level, activating residents and social networks to support and promote healthy eating, physical exercise, and quality rest and sleep
Drove digital community-building efforts through content creation rooted in stories from the Yuhua community

Team Reflections

"In this project, we saw seniors interacting with people of all ages and really loving these interactions. It was eye-opening for them to learn about health and practise new exercises, and heartwarming to witness their interactions!"

Faye Hoong, Project Coordinator