Year 2025

In The Making

Microbusiness

Videography

Photography

Website

Pilot

Home-Based Business Livelihood

Persons with Disabilities

In The Making was a one-year pilot programme supporting micro businesses run by caregivers of people with disabilities.

In partnership with Rainbow Centre’s Micro Business Academy and supported by Lendlease Foundation, we worked closely with five families to strengthen their branding, marketing, and online presence — helping them grow not just as caregivers, but as founders.

Target Audience

Families of people with disabilities

Partners

Scale

5 families

Funder

3 Key Highlights

Worked with 5 family micro businesses to develop professional brand identities

Created compelling visual storytelling through professional photography and design
Built a unified digital platform showcasing their stories and products
Established the foundation for ongoing community engagement

Worked with 5 family micro businesses to develop professional brand identities

Created compelling visual storytelling through professional photography and design
Built a unified digital platform showcasing their stories and products
Established the foundation for ongoing community engagement

Team Reflections

"Getting to know the stories behind the businesses, being able to see the individuals, and then sharing those stories through a short video, was what stuck with me. I think there's always value to human stories. And it is those stories that move us to action. I can't say for sure whether the impact of In the Making translated to hard, quantifiable numbers. But I think the impact on the families - sharing their stories on camera, thinking through why they are doing this, dreaming about what their endeavours could potentially be - I think that was the real human impact."

Zenas Oh, Programme Manager