Ministry of Social and Family Development (MSF)
Ministry of Social and Family Development (MSF)
Empowering Youth through Respectful Relationships Campaign
Empowering Youth through Respectful Relationships Campaign
Content Creation
Content Creation
Graphic Design
Graphic Design
The Ministry of Social and Family Development aimed to educate youth on dating violence and foster healthy, respectful relationships through a sensitive and inclusive campaign.
The Ministry of Social and Family Development aimed to educate youth on dating violence and foster healthy, respectful relationships through a sensitive and inclusive campaign.
Before
Before
Breaking the silence on sensitive topics.
Breaking the silence on sensitive topics.
MSF needed to tackle dating violence in a way youth could relate to and feel safe engaging with. The diverse backgrounds of youth created a need for inclusive, widely resonant content, and materials needed to be functional across print and digital and easy to share.
MSF needed to tackle dating violence in a way youth could relate to and feel safe engaging with. The diverse backgrounds of youth created a need for inclusive, widely resonant content, and materials needed to be functional across print and digital and easy to share.
After
After
Impact through empathy and inclusivity.
Impact through empathy and inclusivity.
Drawing on our team's lived experiences and intuitive grasp of youth perspectives, Hatch Media designed youth-focused visuals and narratives that balanced education with sensitivity. We produced flexible assets (posters, stickers, digital) optimized for print and social - ensuring diverse representation and a versatile system to keep the message cohesive and resonant across all formats.
Drawing on our team's lived experiences and intuitive grasp of youth perspectives, Hatch Media designed youth-focused visuals and narratives that balanced education with sensitivity. We produced flexible assets (posters, stickers, digital) optimized for print and social - ensuring diverse representation and a versatile system to keep the message cohesive and resonant across all formats.
Achieved 94% approval rating for campaign materials from youth feedback sessions
Achieved 94% approval rating for campaign materials from youth feedback sessions
98% of surveyed youth reported improved understanding of dating violence and respectful relationships
98% of surveyed youth reported improved understanding of dating violence and respectful relationships
The campaign sparked meaningful engagement and conversation within youth communities, laying groundwork for wider societal impact
The campaign sparked meaningful engagement and conversation within youth communities, laying groundwork for wider societal impact
Take a peek at our
Take a peek at our
Work
Work
