B Lab Singapore
B Lab Singapore
Rebuilding Brand Visibility for Stakeholder Capitalism
Rebuilding Brand Visibility for Stakeholder Capitalism
Social Media
Social Media
Content Marketing
Content Marketing
Email Marketing
Email Marketing
Video and Photo
Video and Photo
B Lab Singapore, the nonprofit behind B Corp certification, wanted its training programs and events to translate into stronger brand recognition and real demand for responsible business practices. The team needed a clear, scalable content strategy to position themselves as leaders of stakeholder capitalism in a noisy digital landscape.
B Lab Singapore, the nonprofit behind B Corp certification, wanted its training programs and events to translate into stronger brand recognition and real demand for responsible business practices. The team needed a clear, scalable content strategy to position themselves as leaders of stakeholder capitalism in a noisy digital landscape.
Before
Before
Impactful offerings but without the brand momentum to match.
Impactful offerings but without the brand momentum to match.
B Lab Singapore offered impactful trainings and programs, but locally, brand recognition and demand for B Corp certification was limited. Messaging about stakeholder capitalism and the benefits of B Corp certification was fragmented, and made their value difficult to grasp.
On social media platforms, limited reach and inconsistent content meant events were not fully optimised to build an engaged community.
B Lab Singapore offered impactful trainings and programs, but locally, brand recognition and demand for B Corp certification was limited. Messaging about stakeholder capitalism and the benefits of B Corp certification was fragmented, and made their value difficult to grasp.
On social media platforms, limited reach and inconsistent content meant events were not fully optimised to build an engaged community.
After
After
Turning hidden potential into online power.
Turning hidden potential into online power.
We leveraged owned content platforms to transform B Lab Singapore's key events into ongoing conversations, complete with behind-the-scenes content and highlight reels on Instagram and LinkedIn.
Newsletters were redesigned to reinforce event messages, share timely updates, and nurture community relationships.
Long-form content was also established - we published thought leadership pieces and event recaps to distill insights, keeping stakeholder capitalism and B Corp certification front of mind.
We leveraged owned content platforms to transform B Lab Singapore's key events into ongoing conversations, complete with behind-the-scenes content and highlight reels on Instagram and LinkedIn.
Newsletters were redesigned to reinforce event messages, share timely updates, and nurture community relationships.
Long-form content was also established - we published thought leadership pieces and event recaps to distill insights, keeping stakeholder capitalism and B Corp certification front of mind.
Take a peek at our
Take a peek at our
Work
Work
