Social Media Marketing for F&B Entrepreneurs

Social Media Marketing

F&B

In-Person Training

Designed for FNB marketers and entrepreneurs to go from 0 > 1 in social media marketing. In this 24 hour training, learn how to make full use of social media to market your F&B business.

Fees start from S$174.8, subsidies available.

Designed for FNB marketers and entrepreneurs to go from 0 > 1 in social media marketing. In this 24 hour training, learn how to make full use of social media to market your F&B business.

Fees start from S$174.8, subsidies available.

Apply Now

Target Audience

Individuals working in F&B, interested in how social media can play a role in growing their business or career who already have a basic understanding of social media marketing in the FNB landscape, such as …

Organisational marketing executives and managers
Entrepreneurs involved in growing new audiences, sales channels, and brand awareness in the Food Services business

Participants will also need to have:

Basic computer literacy
Some familiarity with social media platforms
Access to internet-connected device for pre-class e-learning

Individuals working in F&B, interested in how social media can play a role in growing their business or career who already have a basic understanding of social media marketing in the FNB landscape, such as …

Organisational marketing executives and managers
Entrepreneurs involved in growing new audiences, sales channels, and brand awareness in the Food Services business

Participants will also need to have:

Basic computer literacy
Some familiarity with social media platforms
Access to internet-connected device for pre-class e-learning

Format

24 hours of learning time

2 hours, self-directing online learning
20 hours, classroom learning
2 hour assessment
Weekday fulltime (3 days) or Weeknight and weekend options available

Course Description

The course equips learners with social media marketing concepts and analytics tools needed to plan and execute successful campaigns, measure performance, and refine action plans to achieve marketing goals. Explore skills and strategies to propose the most effective campaign activities based on best practices in content creation and social media management.

With practical, relatable training tailored to the challenges and opportunities of the F&B industry, you'll be prepared to navigate the digital landscape with confidence, making a real impact in the world of social media marketing.

What You'll Learn

Manage organisational social media marketing campaigns

Implement social media marketing campaigns aligned with marketing strategies, operational plans, and budgets across various platforms
Evaluate campaign performance and effectiveness using performance measures and scheduling tools
Utilize various social media platforms and tools strategically
Refine action plans based on campaign analytics and data

What it means to oversee social media for an organisation

Explain organisational policies and procedures for social media use
Describe rules, regulations, and terms of use for specific social media platforms
Analyse capabilities and implications of new social media technologies in relation to marketing strategies and target audiences
Identify copyright and intellectual property considerations related to social media technologies

Manage organisational social media marketing campaigns

Implement social media marketing campaigns aligned with marketing strategies, operational plans, and budgets across various platforms
Evaluate campaign performance and effectiveness using performance measures and scheduling tools
Utilize various social media platforms and tools strategically
Refine action plans based on campaign analytics and data

What it means to oversee social media for an organisation

Explain organisational policies and procedures for social media use
Describe rules, regulations, and terms of use for specific social media platforms
Analyse capabilities and implications of new social media technologies in relation to marketing strategies and target audiences
Identify copyright and intellectual property considerations related to social media technologies

Learning Looks Like …

Self-directed pre-class preparation
Practical in-person sessions Daily sessions include hands-on learning, group work, case study analysis, and practical application of social media marketing concepts specific to the F&B industry.
Written assessment and case study

Partner(s)

Investment

Programme fee: SGD $920 (Course Fee TGS-2023041076)

Any payment plans available?

For self-sponsored Singapore Citizens or PRs ages 21-39 years:

SkillsFuture Funding: $644
Total Nett Fee: $276
GST (9%): $82.80

Total Fee Payable: $358.80

For self-sponsored Singapore Citizens ages 40 years and above:

SkillsFuture Funding: $828
Total Nett Fee: $92
GST (9%): $82.80

Total Fee Payable: $174.80

For Company-sponsored (SMEs) SG Citizens/PRs:

SkillsFuture Funding: $828
Total Nett Fee: $92
GST (9%): $82.80

Total Fee Payable: $174.80

Self-sponsored individuals may utilize SkillsFuture Credits and Post-Secondary Education Account (PSEA) balances to further offset Net Fees Payable. Check your eligibility by contacting MOE .

Social Media Marketing for F&B Entrepreneurs

Social Media Marketing for F&B Entrepreneurs

Social Media Marketing

Social Media Marketing

F&B

F&B

In-Person Training

In-Person Training

Fees start from S$174.8, subsidies available.

Fees start from S$174.8, subsidies available.

Target Audience

Target Audience

Individuals working in F&B, interested in how social media can play a role in growing their business or career who already have a basic understanding of social media marketing in the FNB landscape, such as …

Participants will also need to have:

Individuals working in F&B, interested in how social media can play a role in growing their business or career who already have a basic understanding of social media marketing in the FNB landscape, such as …

Participants will also need to have:

Format

Format

24 hours of learning time

Course Description

Course Description

What You'll Learn

What You'll Learn

Manage organisational social media marketing campaigns

What it means to oversee social media for an organisation

Manage organisational social media marketing campaigns

What it means to oversee social media for an organisation

Learning Looks Like …

Learning Looks Like …

Partner(s)

Partner(s)

Investment

Investment

Programme fee: SGD $920 (Course Fee TGS-2023041076)

For self-sponsored Singapore Citizens or PRs ages 21-39 years:

For self-sponsored Singapore Citizens ages 40 years and above:

For Company-sponsored (SMEs) SG Citizens/PRs:

Frequently

Frequently Asked Questions

Asked

Questions

What's the difference between the Social Media Marketing course and Social Media Management course?

What makes this course different from other social media marketing courses?

Do I need prior F&B experience?

What platforms will be covered?

Is the course recognised?

What is the class size?

Can I take this course while working full-time?

Will I receive a certificate?

Is this course recognised?

What is the class size?

Can my company send multiple employees?

What materials or resources are provided?

Is there post-course support?

Can international students or non-Singapore residents take this course?

Frequently
Asked Questions