Published April 17, 2026


Since Hatch was born in 2018, we’ve achieved [so much that our team is proud of], and simultaneously become increasingly aware of all the work that lies ahead. We’ve grown up, zoomed out, and journeyed deeply and far with our community of learners, and we’ve refreshed our brand to reflect the systemic change we are working towards, and the north star we’re chasing.
Over the last 8 years, our mission has expanded to encompass our role in the wider ecosystems of communities, purpose-driven corporates and non-profits advocating for disadvantaged learners - but our visual identity hadn’t evolved in turn to reflect that. The scope of our work went beyond training in digital marketing - that was just one piece of the puzzle, a means to an ends that we hadn’t articulated publicly. That’s what we want to change now.
Hatch is a social venture that finds, trains, and places driven individuals where they're needed most - and helps the small giants who hire them tell the world why that matters.
Based out of Singapore, we’ve learned that Southeast Asia's skills gap isn't a talent problem - it's an infrastructure problem. We're building that infrastructure in the form of PPPs, industry-forward hands-on learning experiences, and holistic apprenticeship programmes - for the people who deserve better work, and the businesses that deserve better people.
Our small but mighty team acknowledges that while talent is universal, opportunity isn’t - and more importantly, that this is a systems failure we can fix in our lifetime.
Our visual identity is rooted in the non-linearity of pathfinding in the future of work, reflects the grit of our learners, and centers our stubborn optimism about distributing the energy and possibility of the times we live in.
You’ll find our updated brand identity splashed across our new website, social media channels, and every online and offline platform we can get our hands on. Landing on a fresh aesthetic that honoured Hatch’s scrappy but idealistic origins and renewed ambition for the future was far from a linear process, and we’re so grateful to the creatives who each made their mark on the new look we’re so excited to adopt.
Gabby - Hatch’s previous marketer and Academy graduate started the visual rebrand process in August 2025, Adia kickstarted the next phase of creative visioning, and Kloey brought us to where we are and tidied all the loose ends. Weishan from raiSE; Jerrell, Adam and Azarine from Love Frankie; and many others shared their perspectives and insights. We are so grateful to all of them for their patience, and giving their time and talent to shaping how we present Hatch to the world - from where we’ve come from, to who we are, and where we want to go.
So, welcome back to Hatch.

We are Angel, Sasi, Wan Qing, Shermain, Zenas, Samantha, Yeehui, Katlyn, Faye, Monica, Keyaana, Joseph, Angeline, Tey and Julia. Together we make up [Hatch Academy] - invested in transforming the learning, prospects and possibilities of all people in the future of work - and [Hatch Media] - a creative studio shaping digital narratives for non-profits, social enterprises, and small purposeful businesses.
If you’re reading this, perhaps we’ve journeyed together in one of our programmes, explored working together, or perhaps you’re a ride or die who’s been riding rollercoasters with us from Day 1. However long we’ve known you, thank you for being here, and we invite you to stick around, follow our new ventures, and keep rooting for our learners.
We hope this post is just the start of a new, rich, and always authentic conversation about what it means to be a social venture doing our best to solve a wicked problem while holding the weight of each learner’s story and aspirations close. Keep the conversation going [here] over our monthly community catch up emails, and slide into our DMs or inbox anytime - we love to hear from you, and this community means everything to us.

Yee Hui is the Marketing and Communications Manager at Hatch, making sure the world knows what Hatch is up to - and actually cares. A self-described shy person, she is somehow very good at making other people sound interesting. Off the clock, she has strong opinions about menstrual cycles and trashy reality romance TV, and will share them if you ask nicely.







