Intake Open

ILWS / Inclusive Social Media Marketing Training (20 hours)

Inclusive Learning

Train and Place

In-Person Training

Social Media Management

Social Media Marketing

Designed for PWDs and PWIDs to learn practical social media management skills for social service agency contexts. Learn to create content, manage platforms, and implement basic marketing strategies through hands-on application with real social media campaigns.

Fees start from $42, subsidies available.

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Target Audience

Format

Course Description

What You'll Learn

Learning Looks Like

Partner(s)

Investment

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Target Audience

People with disabilities who…

Are keen on learning about social media management and social media marketing
Are interested in careers in the social service sector
Can navigate a computer independently

People with disabilities who…

Are keen on learning about social media management and social media marketing
Are interested in careers in the social service sector
Can navigate a computer independently

Format

20 hour vocational training
1:4 student:instructor ratio
Potential work attachment for those eligible

Course Description

Get a taste of Social Media Marketing in this inclusive training, designed to enable learners to take their next bold step towards gainful employment in the social service landscape.

In this industry-focussed immersive programme, you’ll learn about the skills you’ll need to take on a career in the field of Social Media Marketing in a supportive, small group setting. Each run of this training can be adapted to the abilities and aspirations of its unique cohort. Hatch commits to meeting each learner’s needs, drives towards holistic outcomes that honour each learner’s agency.

What You'll Learn

Introduction to Social Media

Understanding different social media platforms and purposes
Role of social media in social service work
Content pillars: awareness, education, community building, fundraising
Understanding audiences: donors, beneficiaries, volunteers, public
Social media ethics and safeguarding considerations

Content Creation Basics

Photography basics using mobile phones
Introduction to Canva for social media graphics
Writing effective captions and calls-to-action
Creating different content types: posts, stories, reels
Accessibility considerations (alt text, captions, readability)

Social Media Management and Planning

Content calendar planning and scheduling
Introduction to Meta Business Suite
Basic scheduling, publishing workflows, and insights
Community management: Professional responses and crisis communication basics

Social Media Management and Planning

Real SSA campaign brief and requirements
Campaign strategy development
Content creation and calendar building
Presenting campaigns professionally

Introduction to Social Media

Understanding different social media platforms and purposes
Role of social media in social service work
Content pillars: awareness, education, community building, fundraising
Understanding audiences: donors, beneficiaries, volunteers, public
Social media ethics and safeguarding considerations

Content Creation Basics

Photography basics using mobile phones
Introduction to Canva for social media graphics
Writing effective captions and calls-to-action
Creating different content types: posts, stories, reels
Accessibility considerations (alt text, captions, readability)

Social Media Management and Planning

Content calendar planning and scheduling
Introduction to Meta Business Suite
Basic scheduling, publishing workflows, and insights
Community management: Professional responses and crisis communication basics

Social Media Management and Planning

Real SSA campaign brief and requirements
Campaign strategy development
Content creation and calendar building
Presenting campaigns professionally

Learning Looks Like …

20 hour Training

Most sessions will follow this format: Theory Lesson —> Activity —> Recap —> Activity

Potential Work Attachment

Eligible learners who’ve successfully completed the training and met all learning milestones will be matched with opportunities for a work attachment.

20 hour Training

Most sessions will follow this format: Theory Lesson —> Activity —> Recap —> Activity

Potential Work Attachment

Eligible learners who’ve successfully completed the training and met all learning milestones will be matched with opportunities for a work attachment.

Partner(s)

Investment

$42 after subsidies. For learners with proof of disability who are not full-time students, the course fee after subsidy can be paid by cash, SkillsFuture Credits or PSEA. Scholarships or financial aid can be explored on a case by case basis.

This programme costs $840 before subsidies, with 95% of fees eligible for subsidies by SG Enable.